Elk Entertainment AB is a media content company based in Stockholm, Sweden. Elk Entertainment’s mission is to develop, sell and distribute television formats in Scandinavia and worldwide.

Estelle Bodén, Jock Millgårdh and Mattias Olsson founded the company in August 2012. The company's founders have created four of the world's 100 all-time top formats*, including Minute to Win It (adapted in 70 territories), The Farm (40 territories), The Bar (20 territories), Clash of the Choirs (17 territories), and Single Moms (12 territories). Elk Entertainment is backed by Foundation Asset Management, which manages the assets of the Wallenberg Foundations.

Elk’s All Inclusive-format has aired on Sjuan in Sweden, NPO3 in the Netherlands, and a second season is in production for RTL II in Germany. Elk’s prime time game shows Odd One Out and Pyramid of Dreams are in their fourth and second successful seasons on Sweden’s leading commercial broadcaster, TV4. Elk has sold the FLX format So Not Ok! to the Netherlands (NPO3), Belgium (één), Denmark (DR), Australia (ABC) and more. Season two of So Not OK! Is currently in production in the Netherlands. The Elk format Run averaged 93 million streams per episode on Tencent’s streaming service v.qq.com in China.

Elk’s format Dead Poets will debut on SVT in Sweden late 2018 and on YLE in Finland early 2019. The Elk format Invincible, a physical competition format, is currently in production for TV4 in Sweden. Elk also has its very first scripted series in development with one of Scandinavia’s biggest SVOD channels. 

Elk Entertainment’s production arm, Elk Production, was acquired by ITV Studios in June 2017. Managing Director of Elk Entertainment is Estelle Bodén.

Our beloved colleague and friend Jock Millgårdh sadly passed away on January 5th 2019. Jock will remain in our hearts and memories and we continue to honour his legacy through our work.

*Source: Tracking the Giants - The Top 100 Travelling TV Formats 2017, K7


Elk's Formats HAVE travelled to

Elk Map

Latest formats

Popular science

On air now. Mondays at 20:00 on SVT and SVT Play


Original Broadcaster: SVT Sweden. Season 1 Autumn 2019.


physical competition



Original Broadcaster: TV4 Sweden. Season 1 winter 2019.


game shows

Pyramid of Dreams

Original broadcaster: TV4 Sweden. Season 3 TX winter 2018.

Odd One Out

Original broadcaster: TV4 Sweden. Season 4 TX spring 2018.
Local adaptation: Turkey: FOX, TX summer 2017.



Cook It Yourself

Original Broadcaster: Kabeleins Germany, First Season, spring 2018


So Not OK!

Original broadcaster: TV3 Sweden, two seasons.
Local adaptions: Australia: ABC, 2015. Denmark: DR1, 2016.
Belgium: één (VRT), 2016. Netherlands: NPO3, 2017.

Send in the Clowns

Original broadcaster: Kanal 5 Sweden.
Local adaptions: Norway: TVNorge, two seasons TX 2014-2017
Finland: TV5, TX spring 2015.


All Inclusive

Original broadcaster: Sjuan Sweden, TX spring 2016.
Local adaptations: The Netherlands: NPO3, TX fall 2016.
Germany: RTL II, TX spring 2017.


Original broadcaster: TV4 Sweden, TX fall 2015.
Local adaptation: China: Tencent/v.qq.com, TX fall 2016.

music entertainment


Dead Poets

Original broadcaster: SVT Sweden, TX winter 2019.
Local adaptations: YLE Finland, TX winter 2019.

My Big Day

Original broadcaster: TV3 Sweden, TX fall 2016.

One Night Only

Original broadcaster: SVT1 Sweden, TX fall 2016.
Local adaptations: Schweiz: SRF1 Switzerland, TX winter 2017.

factual entertainment

Garden Masters

Original broadcaster: TV2 Norway, TX spring 2015.

DIY Champions

Original broadcaster: LRT Lithuania, TX spring 2014.

Elk Team

Estelle Bodén   Managing Director   estelle.boden@elk.tv

Estelle Bodén

Managing Director


Mattias Olsson   Head of Programmes   mattias.olsson@elk.tv

Mattias Olsson

Head of Programmes


Yvette Hallak   Art Director   yvette.hallak@elk.tv

Yvette Hallak

Art Director


Theodor Kumlin Bizot   theodor.kumlin-bizot@elkentertainment.se

Theodor Kumlin Bizot




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When sending in the material to Elk Entertainment AB I hereby acknowledge that I understand and agree to the following terms.

i)  I acknowledge and accept that any and each concept, format, design, structure, character, idea, scene, plot, and/or other similar element contained in the information I submit (the “Material”) to Elk via this web portal may be similar or identical to other elements and/or formats which the Company and/or any of it’s affiliates is contemplating or in the process of developing and/or commercially exploiting.

ii)  I hereby confirm that the Material is submitted solely on my own initiative and that Elk has not solicited the Material.

iii) I guarantee that I shall not at any point in time make any claim against Elk and/or its affiliates in respect of the Material. This guarantee applies in perpetuity.

iv) These terms apply to all Material submitted to Elk, regardless of whether the Material is sent via this web portal or by any other method for example but not limited to email, regular mail etc.