Elk Entertainment AB is a media content company based in Stockholm, Sweden. Elk Entertainment’s mission is to develop, sell and distribute television formats in Scandinavia and worldwide.

Estelle Bodén, Jock Millgårdh and Mattias Olsson founded the company in August 2012. The company's founders have created four of the worlds 100 top formats*, including Minute to Win It (adapted in 70 territories), The Farm (40 territories), The Bar (20 territories), Clash of the Choirs (17 territories), and Single Moms (12 territories). Managing Director of Elk Entertainment is Estelle Bodén. Elk Entertainment is backed by Foundation Asset Management, which manages the assets of the Wallenberg Foundations.


*Source: Tracking the Giants - The Top 100 Travelling TV Formats 2017, K7


Elk's Formats HAVE travelled to

Elk Map

Elk Team

  Estelle Bodén    Managing Director   estelle.boden@elk.tv

Estelle Bodén 

Managing Director


  Mattias Olsson   Head of Programmes    mattias.olsson@elk.tv

Mattias Olsson

Head of Programmes 


  Jock Millgårdh    Head of Development   jock.millgardh@elk.tv

Jock Millgårdh

Head of Development


  Elvira Carlbaum   Creator   elvira.carlbaum@elk.tv

Elvira Carlbaum



  Sara Nordell   Content Licensing   sara.nordell@elk.tv

Sara Nordell

Content Licensing


  Yvette Hallak   Art Director   yvette.hallak@elk.tv

Yvette Hallak

Art Director


Latest formats

game shows

Pyramid of Dreams

Original broadcaster: TV4 Sweden. Season 2 TX fall 2017.

Odd One Out

Original broadcaster: TV4 Sweden. Season 4 TX spring 2018.
Local adaptation: Turkey: FOX, TX summer 2017.


So Not OK!

Original broadcaster: TV3 Sweden, two seasons.
Local adaptions: Australia: ABC, 2015. Denmark: DR1, 2016.
Belgium: één (VRT), 2016. Netherlands: NPO3, 2017.

Send in the Clowns

Original broadcaster: Kanal 5 Sweden.
Local adaptions: Norway: TVNorge, two seasons TX 2014-2017
Finland: TV5, TX spring 2015.


All Inclusive

Original broadcaster: Sjuan Sweden, TX spring 2016.
Local adaptations: The Netherlands: NPO3, TX fall 2016.
Germany: RTL II, TX spring 2017.


Original broadcaster: TV4 Sweden, TX fall 2015.
Local adaptation: China: Tencent/v.qq.com, TX fall 2016.

music entertainment


Dead Poets

Commissioned by SVT Sweden

My Big Day

Original broadcaster: TV3 Sweden, TX fall 2016.

One Night Only

Original broadcaster: SVT1 Sweden, TX fall 2016.
Local adaptations: Schweiz: SRF1 Switzerland, TX winter 2017.


factual entertainment

Garden Masters

Original broadcaster: TV2 Norway, TX spring 2015.

DIY Champions

Original broadcaster: LRT Lithuania, TX spring 2014.


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When sending in the material to Elk Entertainment AB I hereby acknowledge that I understand and agree to the following terms.

i)  I acknowledge and accept that any and each concept, format, design, structure, character, idea, scene, plot, and/or other similar element contained in the information I submit (the “Material”) to Elk via this web portal may be similar or identical to other elements and/or formats which the Company and/or any of it’s affiliates is contemplating or in the process of developing and/or commercially exploiting.

ii)  I hereby confirm that the Material is submitted solely on my own initiative and that Elk has not solicited the Material.

iii) I guarantee that I shall not at any point in time make any claim against Elk and/or its affiliates in respect of the Material. This guarantee applies in perpetuity.

iv) These terms apply to all Material submitted to Elk, regardless of whether the Material is sent via this web portal or by any other method for example but not limited to email, regular mail etc.